Website logo color – How to choose the right color?

Did you make your website logo, or are you planning to make it soon?

The logo of any website or blog may be a small thing for you if you don’t know about branding. But once your website gets famous, the one thing that will help people recognize it is its logo.

Logo-making for any website comes under branding; if you do it correctly, many things will work out in the initial stage.

This blog post would help those bloggers and website designers who want to make logos independently. If this is your first-time logo designing, I insist you at least try it if you don’t like it to keep on changing it. Many big brands have done the same. At least you will learn something.

Here, you will learn the website logo color and which color you should use for your website.

The best logo colors for light theme websites and blogs are blue, gray, black, and brown. You can use yellow, red, purple, white, and green for light theme websites. However, making a logo is a form of digital art, and you must keep many things in mind, such as brand, niche, and the website’s primary objective.

You can read further about various website logo colors and what color to use on a particular website.

Types of colors to use in a website logo according to your niche.

Here, you will learn about various colors, where to use them, how to use them, and why you should see this thing. I have described her in detail. Read this research documentation about colors.


Why should you use this color on your website?

Blue is among the most widely used colors in the design field. About 70% – 80% of brands use these colors for commercial and personal websites. The main reason behind using this color is because blue color shows professionalism, reliability, and trustworthiness.

Best to use in websites like.

  • Personal finance and banking.
  • Information tech and software.
  • Consultancy.
  • Medical and healthcare.


black color

Why should you use this color on your website?

The black color shows power and brand authority. Many big companies use this color for their logos, such as apple, sony, and amazon. If you are confused about choosing a logo, the color goes with the color black.

Best to use in websites like.

  • Sportswear.
  • Tech websites.
  • News.
  • Clothing.
  • Automobile.


white color

Why should you use this color on your website?

White is a color that can be easily combined with any other color. It shows cleanliness and purity. You can use this single color if you have a dark theme website. Otherwise, you can infuse it with blood colors such as red and dark blue.

Best to use in websites like.

  • Medical.
  • News websites.
  • Household items.
  • Sportswear.
  • Technology.


purple color

Why should you use this color on your website?

The purple color shows wealth, comfortability, and prosperity. You can also use this color with an outline or combine it with colors like white and yellow.

Best to use in websites like.

  • Foof blogs and websites.
  • Transport agency.
  • Tech accessories.


red color

Why should you use this color on your website?

Red is the most vibrant and attractive color. This color is highly recommended from a marketing point of view. It shows power and energy, so you can use this color if you have a website with the same qualities.

Best to use in websites like.

  • Entertainment websites.
  • News and media.
  • Food.
  • Supercars.
  • Luxury.


yellow color

Why should you use this color on your website?

Yellow is a color of fun and positivity and is used as a combination color as a background on websites. It is recommended to use a secondary color, but it can be used as a primary color for dark-themed websites and blogs.

Best to use in websites like.

  • Food websites.
  • Meme and entertainment.


orange color

Why should you use this color on your website?

Orange is a dynamic, warm, and cheerful color. You can use this as a background or primary color for your website.

Best to use in websites like.

  • Websites for toddlers.
  • Parenting blogs.
  • Food and beverage websites.


brown color

Why should you use this color on your website?

The brown color is earthy and highly recommended for websites related to natural things. This color is good for building trust and bonds with your visitors.

Best to use in websites like.

  • Tea and coffee-related blogs,
  • Farming blogs and websites.
  • Alcoholic Beverages.
  • Bakkery.

Tips to make your website logo stand out from others.

  • Use a short name if possible – Using a shorts name is easy to remember, and it also creates a good impact on users. So while buying a domain name, limit your website name between 8 to 12 characters.
  • Use unique fonts – Using the right fonts can positively impact your website. Before making your website logo, research about fonts and try various fonts, and see which one looks appealing.
  • Use of icons – Depending upon your brand or website niche, you can also use icons in your website logo. Make sure not to overuse them. You can use small icons to make your logo look different from others.
  • Use correct size and dimension – keep your logo in high resolution, and for websites, you can use a logo 250 x 100 pixels. But use PNG or webP format to make it transparent.
  • Use one logo for various platforms – The logo or website name should be the same on all platforms. If you use social media such as Facebook, Instagram, and Pinterest for marketing keep your logo the same on all platforms as it is easy to identify for users.


While making a logo, if you do it the first time, you will make many mistakes, which is completely fine.

Because doing this, you will only learn new things from your mistakes. There is ample content to watch and learn about designing a logo, so if you are good with computers, you can learn independently.

Talking about the colors, these are just referenced from other websites and brands. You can make your own and make it brand.

FAQ about website logo colors.

Which color is best for making a logo for a website?

Blue, black and red are the best and most commonly used colors for making your website logo.

Can we use two colors for making a website logo?

You can use two or even three colors to make a website logo. You can use them as a secondary color or a gradient to make your logo good.

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Manish Pandey
Manish Pandey

Hi, I am Manish Pandey, this blog's author and content writer. I primarily focus on content related to Digital Marketing, Blogging, and SEO. I have been blogging since 2017 and have over 5+ years of experience. Hope I will try to put some helpful content for you.

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