In 2011, Google search central published a video about ideal keyword density. In that video, Matt Cutts, the former head of search quality at google, briefly explained using keywords on any web page.
I am summarising the things that he explained in that video.
- There is no such percentage bar to calculate the density of keywords.
- You can mention your keywords once or twice in your content, which should be done naturally.
- Repeating keywords too many times can hurt your rankings.
- In long content, you can naturally use keywords.
- Make sure your content is comfortable to read and delete keywords if it annoys you.
- Avoid using keyword density software.
The ideal keyword density in pages, articles and blog posts is between 0.5% and 1%. Depending on content length, synonyms used, and competition with other websites, it may increase or decrease.
Keyword density means the number of times you have used keywords on your content. Its formula is primary keywords used/total keywords x 100.
For example, if you have written a blog post on how to clean your sneakers. Here clean your sneakers is the primary keyword, and if you have used this particular keyword about 7 times in 800 words blog post, then your keyword density would be 0.875% which is an ideal keyword density.
How to add keywords to your blog post?
While writing a blog post, you must focus on your content rather than stuffing keywords.
Thousands of videos on YouTube talk about using keywords on your blog posts. Half of those videos are filled with wrong information or promoting keyword density tools.
You should avoid using these tools as an SEO tools. They do not give any benefit to your content; instead, they waste your time.
As a blog writer, you much practice these things if you want to create informational content using keywords.
- You can use the primary keyword when you start your content as a question.
- You can also use synonyms of that particular word.
- Add subheadings using the keywords.
- Add images and include alt text as keywords, but the image should be relevant to that particular word.
Why is stuffing keywords bad for your site?
Keyword stuffing is generally done to manipulate rankings on search engines. The people who do these practices don’t know that search engines are much more intelligent, and they de-rank the website that uses these tactics.
There are not one but multiple reasons why you should not stuff keywords on your site.
- Using too many keywords on your site makes it difficult for readers to grab your content.
- It is terrible for SEO, and your site may not rank on the SERP.
- It makes the user experience bad.
Should you buy keyword density software?
There is a difference between a keyword density checker and keyword density software. A density checker is used to check the density of the keywords. Most of them are available as extensions and online tools.
Whereas keyword density software takes a certain amount of fees and gives you the lame keyword idea output, you won’t need.
Many creators on youtube promote this software and sell tools to make earnings from the commissions.
Can content rank if you don’t focus on keywords?
Keywords directly affect rankings as people search for a particular query. The search engine crawls billions of pages and displays the best results possible. Using keywords in various places on your blog is recommended from an SEO point of view.
These places are.
- URL or permalink.
- Heading and subheadings.
- The primary keyword should be in the First 100-250 words at least once.
- You may also include them on FAQ’a and alt image text.
I use the Rankmath SEO plugin on my blog. You may use another plugin, such as Yoast or All in one SEO.
In this plugin, there is an option of content density which is recommended to keep your keywords on 1%. Frankly speaking, I never look at these things and just focus on adding value to my content.
You can ignore keyword density and focus on the following things to improve your content.
- Do original research.
- Provide detailed information.
- Gather information from authoritative sites.
- Must have gone thru practical experience.
FAQ about keyword density
Should you be dependent on plugins and tools for keyword density?
While writing any content, you may use primary keywords usually. There’s no need to follow tools or plugins for this.
Does keyword density affect SERP rankings?