Link building for many years has been an important topic and ranking factor for all SEOs. But on November 2022 SEO office hours on google search central, experts have cleared doubts on many questions related to rankings and search-related problems.
For many years SEO gurus and so-called experts have been selling their content and many courses on link building, but google has cleared that backlinks are less important.
When one of the audience asks why google keeps using backlinks as a ranking factor?
Here’s what google experts said
“First, backlinks as a signal has a lot less significant impact compared to when Google Search first started out many years ago. We have robust ranking signals, hundreds of them, to make sure that we are able to rank the most relevant and useful results for all queries. Second, full link building campaigns, which are essentially link spam according to our spam policy. We have many algorithms capable of detecting unnatural links at scale and nullify them.”
developers.google.com
Also, the expert said that people who spend money on link-building using unnatural ways could lead to nullifying their efforts.
If you are building links using some of these ways, these practices may not count:
- Buying links from websites.
- Exchanging links from other websites.
- Guest post links or asks for backlinks in return for guest posts.
- Commenting or pasting links about your blogs on other websites.
A few years back, Matt Cutts, who was associated with google, said in a video that “overtime backlinks will become a little less important.”
